The NFL is betting Toy Story is the key to the league's future

The NFL is one of the biggest brands in the world. Countless individuals watch their games on Sunday's and they are constantly topping the charts for live media events. But with so much popularity, who's interest must be captured for them to really get a monopoly in the sports market in the United States? Well the NFL believes that catering their games to a much younger audience may just be the key to continuing to dominate the sports world.

The NFL, in partnership with ESPN and their parent company Disney, will be using cutting edge technology to air the Sunday morning game between the Jaguars and Falcons in a new environment: the bedroom of Andy from Toy Story.

The game will display a field that is situated within Andy's room and each of the players will be animated. The visuals are clearly designed to interest the youngest of viewers as well as those looking for a bit of nostalgia.

This is the latest in a series of attempts by the NFL and its affiliates to try and peak the interest of a young audience. For a few years now, the NFL has been in partnership with Nickelodeon in producing a series of slime-focused NFL games that add an additional layer of entertainment for young viewers.

This is a great opportunity to bond with your kids.

Ultimately, this is a great opportunity for many parents to bond with their kids over something they might already love. Given the content will be incredibly focused on kids but also of interest to adults, this will be an excellent time to enjoy something together with your kids.

We hope that the NFL continues to promote a kid-focused agenda that all viewers of all ages continue to enjoy one of the most popular sports in the United States.